Email Marketing Strategy for Niche Audiences: How Understanding Audience Behavior Drove a 47% Open Rate
Discover how strategic audience understanding and valuable content helped generate a 47% email open rate for a niche equine audience.
Karri Owens
May 273 min read
The Story Behind the Heart Monitor You May Have Seen Me Wearing: Living With an Atrial Septal Defect
A personal story about living with an Atrial Septal Defect (ASD), fitness over 50, chronic migraines, and refusing to let health challenges stop an adventurous life.
Karri Owens
May 214 min read
Meta Ads Campaign Strategy for the ABRA World Championship Show
See how a strategic Meta advertising campaign helped increase visibility, engagement, and targeted traffic for the ABRA World Championship Show.
Karri Owens
May 132 min read
Most Marketers Are Already Using AI Automation — They Just Don’t Realize It
Think AI automation means fully hands-off systems? Think again. Learn how real marketing teams are using AI to streamline workflows and scale content.
Karri Owens
May 43 min read
Event Marketing Strategy Example: How I Executed Pre-Event, Live, and Post-Event Marketing at Camp Wood Enduro
A behind-the-scenes look at how a full event marketing strategy creates momentum, engagement, and growth.
Karri Owens
Apr 273 min read
Event Marketing Strategy: How to Execute Pre-Event, Live, and Post-Event Campaigns That Drive Results
Discover a real-world event marketing strategy that drives engagement before, during, and after your event using website, email, and social media.
Karri Owens
Apr 212 min read
Marketing Campaign Strategy: How I Build Campaigns That Actually Drive Results
A real-world marketing campaign strategy focused on clarity, consistency, and performance across channels.
Karri Owens
Apr 152 min read
How to Build a Volunteer Recruitment Campaign for a Small Organization
A real-world case study on building a volunteer recruitment campaign from scratch — covering email strategy, social media, landing page copy, and SEO for a small motorsport association.
Karri Owens
Apr 34 min read