Building a New Business Website? Here's What You Actually Need to Get Started
A practical guide to building a new business website, including what to prioritize, what can wait, and how to launch with confidence.
Karri Owens
Jun 243 min read
AI Regulation and Human Connection: Why Trust Matters More Than Ever
AI is transforming business and society, but without transparency and accountability, trust is at risk. Discover why AI regulation and authentic human connection matter more than ever.
Karri Owens
Jun 103 min read
Small Business Website Optimization: 5 Mistakes Costing You Customers
Many small businesses lose customers because their websites aren't optimized for search, AI, or user experience. Learn the five biggest mistakes and how to fix them.
Karri Owens
Jun 83 min read
Event Marketing Strategy: How I Increased World Show Participation, Stall Reservations, and Revenue
Discover how website optimization, SEO, email marketing, and social media helped increase participation, stall reservations, and revenue for a national championship event.
Karri Owens
Jun 43 min read
Email Marketing Strategy for Niche Audiences: How Understanding Audience Behavior Drove a 47% Open Rate
Discover how strategic audience understanding and valuable content helped generate a 47% email open rate for a niche equine audience.
Karri Owens
May 273 min read
The Story Behind the Heart Monitor You May Have Seen Me Wearing: Living With an Atrial Septal Defect
A personal story about living with an Atrial Septal Defect (ASD), fitness over 50, chronic migraines, and refusing to let health challenges stop an adventurous life.
Karri Owens
May 214 min read
Meta Ads Campaign Strategy for the ABRA World Championship Show
See how a strategic Meta advertising campaign helped increase visibility, engagement, and targeted traffic for the ABRA World Championship Show.
Karri Owens
May 132 min read
Most Marketers Are Already Using AI Automation — They Just Don’t Realize It
Think AI automation means fully hands-off systems? Think again. Learn how real marketing teams are using AI to streamline workflows and scale content.
Karri Owens
May 43 min read