How a Multi-Channel Marketing Campaign Comes Together: A Behind-the-Scenes Look
See how one sponsorship campaign was built using a landing page, two email campaigns, an SEO blog, AI voice-over video, and social media to deliver one consistent message.
Karri Owens
Jul 273 min read
ABRA World Show Marketing: What It Really Takes to Promote a World-Class Horse Show
The ABRA World Show lasts 10 days. The marketing behind it takes months. Learn how strategic communications, website management, SEO, sponsorships, and digital marketing create a seamless exhibitor experience.
Karri Owens
Jul 213 min read
2026 ABRA World Show Program: Behind the Design and Production
Take a behind-the-scenes look at the design and production of the official 2026 ABRA World Show Program and the craft of creating professional print publications.
Karri Owens
Jul 133 min read
AI in Marketing: Everyone Says AI Will Replace Marketers. My Experience Says Otherwise.
AI has transformed the way I work, but it hasn't replaced experience, strategy, or critical thinking. Here's what I've learned from using AI every day.
Karri Owens
Jul 63 min read
Building a New Business Website? Here's What You Actually Need to Get Started
A practical guide to building a new business website, including what to prioritize, what can wait, and how to launch with confidence.
Karri Owens
Jun 243 min read
AI Regulation and Human Connection: Why Trust Matters More Than Ever
AI is transforming business and society, but without transparency and accountability, trust is at risk. Discover why AI regulation and authentic human connection matter more than ever.
Karri Owens
Jun 103 min read
Small Business Website Optimization: 5 Mistakes Costing You Customers
Many small businesses lose customers because their websites aren't optimized for search, AI, or user experience. Learn the five biggest mistakes and how to fix them.
Karri Owens
Jun 83 min read
Event Marketing Strategy: How I Increased World Show Participation, Stall Reservations, and Revenue
Discover how website optimization, SEO, email marketing, and social media helped increase participation, stall reservations, and revenue for a national championship event.
Karri Owens
Jun 43 min read