Case Studies

Client: American Buckskin Registry Association (ABRA)
Industry: Equine Association / Nonprofit
Role: Marketing & Communications Consultant
Project: 2026 ABRA World Championship Show Marketing Campaign
Duration: January 2026 – August 2026

The ABRA World Championship Show is the association's premier annual event, bringing together exhibitors, breeders, owners, sponsors, youth members, and spectators from across the United States.

As ABRA's Marketing & Communications Consultant, I developed and executed the integrated marketing strategy supporting the event before, during, and after the show. My responsibilities included increasing event awareness, improving exhibitor communications, promoting sponsors, managing digital marketing campaigns, and delivering consistent messaging across every marketing channel.

The campaign supported one of the most successful World Championship Shows in the association's history, contributing to record participation, increased digital engagement, and a seamless experience for exhibitors, sponsors, and attendees.

Project Overview

• Client: Proteum Energy
  

• Industry: Clean Energy & Infrastructure Technology
  

• Role: Launching a Clean Energy Brand: Website, Investor Communications & Executive Presentations
  

• Duration: September 2021 – April 2022

Proteum Energy was an emerging clean-energy startup preparing to introduce its hydrogen infrastructure technology to investors, strategic partners, and the energy industry. The company needed more than proposal documents, it needed a professional marketing foundation capable of communicating complex engineering concepts while building credibility with investors and business partners.

Working directly with executive leadership, I developed the corporate website, established the company's LinkedIn presence, designed investor pitch decks, executive presentations, proposal materials, and technical visual communications. My role focused on translating highly technical engineering information into clear, compelling communications that supported executive discussions, strategic partnerships, and a $25 million fundraising initiative.

An AMRA case study in creative direction, scripting, video production and race promotion.

Client: Arizona Motorcycle Riders Association (AMRA)
Industry: Motorsports / Nonprofit
Role: Sponsorship & Media Officer
Project: 2026 Flagstaff Enduro, Round 7 Race Promotion
Duration: August–September 2026

The Arizona Motorcycle Riders Association (AMRA) is Arizona's premier off-road motorcycle racing series. Powered by volunteers and supported by nine local clubs, AMRA brings together riders of all ages and skill levels for a season of competitive motorcycle racing.

As AMRA's Sponsorship & Media Officer, I manage marketing and communications for the championship series, including website content, email campaigns, social media, video production and sponsor recognition.

For the 2026 Flagstaff Enduro, I developed two promotional videos using raw drone footage of riders navigating the race course. I handled the creative process from concept to completion, including scripting, music selection, editing and final production using Camtasia.

The goal was to create engaging videos that showcased the course, built excitement for the upcoming race, recognized our sponsors and encouraged riders to pre-register.

The two videos generated 13,071 combined Facebook views, becoming AMRA's top-performing posts during the reporting period. Our broader race marketing efforts also helped generate approximately 150 pre-entries for the Flagstaff Enduro.

Project Overview

Client: Teen & Kid Closet
Industry: Nonprofit / Youth Services
Role: Content Strategist & Digital Marketing Consultant
Duration: 2026

Teen & Kid Closet is a nonprofit organization dedicated to providing free, high-quality clothing and accessories to children and teens in need. As part of the organization's ongoing growth and community outreach efforts, leadership launched a new Teen Leadership Board program designed to engage local students in volunteerism, leadership development, and community service.

To support the program launch, I developed a dedicated landing page and digital application system that clearly communicated the program's purpose, benefits, expectations, and application process. Working closely with organizational leadership, I helped structure program messaging, create a user-friendly digital experience, and establish a scalable recruitment process for future participants.

Project Overview

Client: American Buckskin Registry Association (ABRA)
Industry: Equestrian Breed Registry
Role: Content Strategist & Organizational Communications Consultant
Duration: 2024 – 2025

The American Buckskin Registry Association (ABRA) sought to strengthen member engagement and support the growth of its regional Charter Club network. However, prospective club organizers often faced unclear processes, inconsistent governance expectations, and unnecessary barriers when establishing new local organizations.

To support ABRA's long-term growth strategy, I developed a comprehensive Charter Club Growth & Governance Framework consisting of three core resources: a Charter Club Guide, a customizable Bylaws Template, and a Charter Club Benefits Overview. These materials were designed to simplify onboarding, improve organizational consistency, and provide a scalable foundation for future club development.

By combining strategic communications, organizational documentation, and member-focused messaging, the project created a clear roadmap for new Charter Clubs while strengthening ABRA's ability to expand and support local communities nationwide.

Project Overview

Client: American Buckskin Registry Association (ABRA)
Industry: Equestrian Breed Registry
Role: Brand & Logo Designer
Year: 2017

The American Buckskin Registry Association (ABRA) sought to modernize its visual identity while honoring its longstanding heritage within the equine industry. The existing logo, originally created in 1963, had become outdated and lacked the versatility needed for modern print and digital applications.

As a longtime member of the equestrian community, I was selected by then-President Gena Loper to lead the logo redesign and develop a cohesive brand system that would support the organization for years to come.