Case Studies

Infrastructure Proposal and Engineering Communications

Role: Content Strategist and Visual Designer
Duration: September 2021 to April 2022

Proteum Energy is a clean hydrogen and infrastructure technology company preparing for large-scale industrial deployment. The organization required proposal-ready communications to support a major capital raise and clearly position its engineering solutions for executive, technical, and stakeholder evaluation.

I was engaged to lead content strategy and visual communications across infrastructure proposals, executive presentations, and digital assets. Working closely with engineering and leadership teams, I translated complex, system-driven concepts into clear, decision-ready materials aligned with AEC-style proposal development and technical communications.

This work supported high-stakes stakeholder presentations tied to a $25M funding initiative and reflects the same proposal rigor, clarity, and structure required in architecture, engineering, and construction environments.

Role: Content Strategist & Organizational Communications Lead
Duration: 2024 – 2025

The American Buckskin Registry Association (ABRA) wanted to strengthen membership engagement and expand its network of regional Charter Clubs. However, prospective organizers struggled with unclear processes, inconsistent governance expectations, and significant barriers to starting a local club. I developed a complete Charter Club Growth & Governance Framework, three comprehensive documents designed to streamline onboarding, improve clarity, and position ABRA for scalable national growth.

This project included benefits-focused messaging, a governance-ready bylaws template, and a full formation guide that removed friction and confusion for new clubs. These assets now function as the foundational structure for ABRA’s long-term expansion efforts.

American Buckskin Registry Association (ABRA) – Equestrian / Breed Registry
Role: Brand Designer & Logo Developer
Duration: 2017

In 2017, I was approached by then-President Gena Loper to rebrand and design a new logo for the ABRA. Having known me from the Pacific Northwest Quarter Horse breed circuit, Gena was familiar with my reputation as a prepared, competitive, and sportsmanlike competitor. The goal was to modernize ABRA’s decades-old logo while honoring its history as an affiliate of the American Quarter Horse Association (AQHA).