Case Studies

The American Buckskin Registry Association (ABRA) relies on regional charter clubs to promote events, recruit members, and grow the buckskin breed community. Yet the process to start a club was unclear, no templates, no guidelines, and no defined expectations. This gap made it difficult for motivated members to form clubs and limited ABRA’s overall reach.

Objective

Build a simple, repeatable system that makes it easy for members to start, manage, and maintain an official charter club, providing the structure and resources they need to succeed.

Role: Content Strategist & Visual Designer

Duration: Sep 2021 – Apr 2022

Proteum Energy, a clean hydrogen technology startup, needed a cohesive digital and brand presence to support its upcoming $25M funding round. I stepped in as a content strategist, brand designer, and digital lead to unify their communications across investor-facing materials, internal collaboration tools, and digital channels. The goal was to establish a polished, professional identity that inspired investor confidence and internal clarity.

While bound by NDA for specific investor materials, the decks I designed helped prepare Proteum Energy for high-stakes presentations during a critical funding round. Small samples of public information is included.

American Buckskin Registry Association (ABRA) – Equestrian / Breed Registry
Role: Brand Designer & Logo Developer
Duration: 2017

In 2017, I was approached by then-President Gena Loper to rebrand and design a new logo for the ABRA. Having known me from the Pacific Northwest Quarter Horse breed circuit, Gena was familiar with my reputation as a prepared, competitive, and sportsmanlike competitor. The goal was to modernize ABRA’s decades-old logo while honoring its history as an affiliate of the American Quarter Horse Association (AQHA).