Content Management & Writing

From strategy to execution, I manage content across digital, print, and branded platforms, keeping every piece aligned with brand voice, optimized for performance, and on schedule. With a background in marketing and design, I bring both the creative and operational lens to content workflows. Whether it's a one-off campaign or an ongoing editorial plan, I deliver content that supports business goals and engages the right audience.

What I Do:

Content Strategy & Management

Content audits, gap analysis, and competitive benchmarking

Editorial calendar creation and planning - Planning and managing recurring content updates across channels

Collaborating cross-functionally with designers, developers, and marketing team
Updating and formatting web content in CMS platforms like WordPress and Wix

Content QA to ensure consistency, accuracy, and SEO best practices
UTM link setup and performance tracking
Leveraging AI tools like ChatGPT for content ideation, drafting support, and workflow efficiency

Managing updates across web pages, email campaigns, and blog content

Short-Form Content (Marketing & Brand Assets)

Website landing page copy
Email marketing copy and sequences
Social media captions and branded posts
Press releases and news briefs
Ad headlines and CTAs
Product and service descriptions

Long-Form Content (Thought Leadership & Narrative)

Blog articles and SEO posts
Case studies and client success stories
Grant proposals and fundraising materials
Whitepapers and reports
Investor pitch decks and presentation scripts
Executive bios and team profiles

Live examples of the above can be viewed here:

Publications:

Equine Chronicle: "20205 ABRA World Show Press Release"

NSBA Way To Go Magazine "ABRA Prepares for the World Show" pg 86