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Content Writing & Strategy

From strategy to execution, I develop and manage content across digital, print, and branded platforms, ensuring every piece aligns with brand voice, supports marketing objectives, and performs effectively across channels. With a background in both marketing and design, I bring a creative and operational perspective to content development and workflow management. 


Whether supporting a single campaign or managing an ongoing editorial calendar, I create content that helps organizations communicate clearly and connect with the right audience. 


What I Do 

Content Strategy & Management 

  • Editorial calendar creation and content planning across marketing channels 

  • Cross-functional collaboration with designers, developers, and marketing teams Website content updates and formatting in CMS platforms such as WordPress and Wix 

  • Content QA to ensure consistency, accuracy, and SEO best practices 

  • UTM link setup and performance tracking for marketing campaigns 

  • Leveraging AI tools such as ChatGPT for content ideation, drafting support, and workflow efficiency Managing updates across websites, email campaigns, and blog content 


Short-Form Content (Marketing & Brand Assets) 

  • Website landing page copy 

  • Email marketing campaigns and sequences 

  • Social media captions and branded content 

  • Press releases and news announcements 

  • Advertising headlines and calls-to-action Product and service descriptions 


Long-Form Content (Thought Leadership & Narrative) 

  • Blog articles and SEO-optimized content 

  • Case studies and client success stories  

  • Whitepapers and industry reports Investor pitch decks and presentation scripts

  • Executive bios and team profiles 


Live examples of the above can be viewed here: 

Karri Owens Blog Content 

American Buckskin Facebook Page 

AMRA Racing Facebook Page 

Proteum Energy 

Teen & Kid Closet 

American Buckskin Association (website & blog conent)

AMRA Racing (website & blog conent)

Chandler, AZ

  • LinkedIn
Karri Owens Designs

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