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Karri Owens | Creative Marketing Leader and Brand Storyteller

Blending Strategy, Content, and Design to Help Brands Communicate Clearly and Grow Confidently

I’m Karri Owens, a creative marketing strategist and brand storyteller with over a decade of experience helping organizations elevate their message, strengthen their brand presence, and connect meaningfully with their audiences.

My work blends strategy, content, and design to create authentic, cohesive marketing that inspires trust and drives measurable impact.

Karri Owens Designs serves as my professional portfolio and creative studio, a place to explore my work, perspective, and the projects I bring to life. While my primary focus is full-time opportunities in marketing leadership, I selectively take on freelance projects that align with my expertise and values.

Desk Essentials

How I Bring Brands to Life Through Strategy, Content, and Design

My approach blends big-picture thinking with hands-on execution, allowing me to manage campaigns from concept through completion while maintaining brand consistency and clarity.

  1. Strategy ~ The Blueprint
    • Developing marketing plans, messaging frameworks, and content strategies

    • Aligning creative direction with organizational goals

    • Identifying core value pillars and brand voice​

  2. Execution ~ The Building
    • Designing and developing digital and print marketing materials

    • Creating cohesive brand experiences across platforms

    • Building websites that reflect brand identity and drive engagement

  3. ​Management ~ The Oversight
    • Managing content calendars, campaigns, and deliverables

    • Ensuring smooth project execution from start to finish

    • Coordinating timelines, creative assets, and team collaboration

 

Areas of Expertise:


• Website Design & Management 

Wix • Squarespace • Shopify • WordPress
Building and maintaining modern, user-friendly websites that support brand identity and business goals.


• Content Creation

Designing digital and print materials, campaign assets, social content, and brand visuals that elevate communication and reinforce consistency.


• Content Writing

Crafting clear, compelling messaging across long-form content, brand voice development, SEO-friendly website copy, and storytelling-based communications.


• Email Marketing

Building campaigns, segmentation strategies, and performance tracking to support engagement and retention.


• Analytics & Insights

Using data to refine strategy, improve performance, and make informed marketing decisions.

• Google Business Profile Optimization

Improving local visibility by optimizing business listings, updating service information, managing reviews, and strengthening brand presence across Google Search and Maps.

Testimonials

Maggie Sillar

Marketing Manager D'Arcy Motors

I've had the pleasure of working with Karrie Owens for the last several years in my role as a marketing manager at D’Acymotors. Karri served as our technical campaign manager for three of our stores and was always incredibly reliable and professional. I would recommend her for any position, especially when pertaining to customer service and content creation. Carrie is used to balancing multiple accounts my delivering quality worked in a prompt manner. On several occasions, she created custom campaigns for me and very short notice. there was a time this year when our office was experiencing internet outages, and she responded after hours that she was still able to send her campaign out. I'll miss working with Karri as it's rare to find a representative as reliable and is helpful as she was I would be happy to discuss my experience with Karri further.

Jordan Harrison

Sr. Director, Media-DealerOn

It is with great pleasure that I recommend Karri Owens for employment. I have had the opportunity to work with Karri at DealerOn where she has been employed nearly three years, and during that time, she consistently demonstrated exceptional customer engagement and a strong commitment to client satisfaction.

Karri's ability to retain customers, particularly in the face of challenging circumstances, is truly commendable. She worked diligently on a platform that, unfortunately, received limited updates, sales and product support, and was ultimately sunset in Q2 2025. Despite these limitations, Karri's proactive approach and dedication to providing high-quality service resulted in remarkably strong customer retention rates. She consistently went above and beyond to address client needs and resolve issues.

Karri paired strong customer service skills with the ability to be a motivated self-starter. She has an aptitude for problem-solving and demonstrates a strong ability to work effectively across various departments and teams. Her ability and willingness to take initiative made her a valuable asset to the organization. Karri is adaptable, resourceful, and seeks opportunities to improve processes and enhance the customer experience.

Karri's positive attitude, strong work ethic, and dedication to excellence make her an ideal candidate for any organization seeking a skilled and reliable employee. I am confident that she will bring the same level of commitment and success to her future endeavors.

Please do not hesitate to contact me if you require any further information.

Kelly Robinson

Mac Haik Chevrolet

I’m happy to recommend Karri Owens, who worked with me for several years through our website provider, DealerOn. Karri was responsible for creating and managing our email content, and she consistently did an outstanding job.

She was always efficient, professional, and extremely responsive. No matter the task or deadline, I could count on her to deliver high-quality work that matched our goals and branding. Her communication was clear and timely, and she made the entire process easy and stress-free.

Karri was a key part of keeping our markeing efforts on track, and I truly appreciated her support. I’d gladly work with her again and highly recommend her for any role that values creativity, reliability, and strong client service.

Kim Plowan

Advertising Director l PMC

It is with great pleasure that I write this recommendation for Karri. She is an outstanding marketing and campaign manager whose professionalism, responsiveness, and attention to detail set her apart. Karri consistently demonstrates a strong client-focused approach, ensuring that every project is handled with care, creativity, and precision.

Working with Karri has been an absolute pleasure. Her proactive attitude and ability to anticipate needs make her an invaluable asset to any team. She not only meets expectations but often exceeds them with her thoughtful insights and dedication to excellence.

I wholeheartedly recommend Karri to any organization seeking a talented, reliable, and results-driven professional. She will no doubt bring energy, expertise, and a high level of integrity to everything she does.

Melissa Sexton

Professional Horseman

Karri's design ideas are innovative and professional. She has done many national advertising designs for me over the previous few years and I have loved each of them.

Patrick Kevin

I had the pleasure of working directly with Karri on Ansira’s (Sincro) Email Marketing team for 2.5 years. She brought direct automotive marketing experience as well as a ‘can-do’ spirit to our team. She also brought a wealth of marketing and graphic arts experience that she applied directly to her role as an Email Marketing manager working with a dynamic book of business. She has a data driven mindset, an organized, structured approach to work and always seeks to expand her marketing understanding and skills.

Gena Loper

ABRA President

Karri has done an outstanding job as our Marketing Director at ABRA. She successfully rebranded the organization, designed an easy-to-navigate website, and managed all aspects of our social media, print publications, and World Show marketing and promotions. Her drive and passion for the organization contribute to our growth year after year. Karri is extremely innovative and has led us to be one of the first organization to offer equine registrations online.

Chandler, AZ

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