Expanding My Creative Scope Through Freelance Marketing and Design Projects

Expanding Creativity Through Marketing and Design

As I continue exploring my next full-time opportunity, I’ve been taking on freelance marketing and design projects that have pushed me creatively and strategically. These projects have challenged me to apply my foundation in visual communication, brand consistency, and creative problem-solving to completely new arenas, and the results have been both exciting and rewarding.

Vitality Premium Peptides: Precision in Label Design

One of my current projects involves creating new label designs for Vitality Premium Peptides, a company preparing to launch its health and wellness product line. Because the bottles are so small, the challenge has been balancing visual appeal with readability and regulatory clarity. Every millimeter counts when designing text hierarchy, ingredient layout, and logo placement.

After refining our first version, we’re now finalizing the second proof, which I believe nails the visual balance we were striving for. Once approved, we’ll move into full production and launch the new website, which I also built earlier this year. This process has deepened my appreciation for how marketing and design intersect through user experience, packaging psychology, and brand storytelling.

AMRA Racing: From Concept to Championship Design

Within the Arizona off-road racing community, I recently designed the year-end championship trophies and hoodie backs for AMRA Racing. When the vendor’s initial concepts didn’t capture our vision, I took the lead to redesign and provide detailed creative direction, including layered artwork files and precision adjustments.

The final trophies turned out incredible, embodying the rugged, competitive spirit of our racers, and the hoodies are set to be a highlight at the upcoming awards banquet. This project reinforced how solid design principles apply universally across industries, from corporate branding to motorsports culture.

The Power of Adaptability in Marketing and Design

These experiences have reminded me that marketing and design are inseparable when it comes to brand success. Whether it’s packaging a health product, designing racing trophies, or creating digital campaigns, the same foundation applies: understand the audience, communicate clearly, and design with intention.

Each new challenge expands my creative toolkit and deepens my ability to deliver strong, cohesive brand experiences, no matter the format.

If you’re looking for someone who blends strategic marketing insight with creative design expertise, I’d love to connect. Let’s collaborate to bring your brand vision to life, with precision, personality, and impact.

karri@karriowensdesigns.com. | 509-628-6904