Career Highlights

For more than 20 years, I have helped organizations grow their brands, increase engagement, strengthen customer and member relationships, improve digital visibility, and achieve measurable business results through strategic marketing, communications, and design.

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My experience spans digital marketing, email marketing, content creation, website management, SEO, social media marketing, sponsorship development, event promotion, branding, graphic design, and marketing communications. From national associations and nonprofits to startups and corporate organizations, I focus on creating marketing programs that support growth, engagement, and long-term success.

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By the Numbers

• 20+ Years of Marketing, Communications & Design Experience

• 50+ Email Marketing Campaigns Managed Monthly

• 90%+ Client Retention Rate

• 67% Increase in Sponsorship Revenue

• 65% Social Media Growth

• 50% Increase in Website Traffic

• 35% Average Email Open Rates

• Google Search Rankings in Positions 1–3

• 30% Increase in World Championship Entries

• $25M Funding Efforts Supported

• $750K+ Event Sales Impact

• $250K+ Charity Fundraising Impact

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Karri Owens Designs | Marketing & Design Consultant

As the owner of Karri Owens Designs, I partner with associations, nonprofits, startups, and small businesses to develop strategic marketing programs that increase visibility, strengthen engagement, and support organizational growth. My work includes website development, SEO, branding, email marketing, content creation, sponsorship development, executive presentations, proposals, and multi-channel marketing campaigns.

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American Buckskin Registry Association (ABRA)

Provide ongoing marketing consulting and communications support for a national membership organization serving horse owners, exhibitors, and industry professionals.

 

Key Achievements:

• Built and managed the organization's marketing program, including website development, branding, email marketing, social media, content creation, and SEO.

• Increased website traffic by 50%.

• Increased membership by 15%.

• Increased World Championship Show entries by approximately 30%.

• Achieved Google search rankings in positions 1–3 for targeted industry keywords.

• Developed and executed email marketing campaigns with average open rates of approximately 35%.

• Created integrated marketing campaigns supporting membership growth, sponsorship promotion, and national event participation.

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Arizona Motorcycle Riders Association (AMRA)

Provide marketing consulting, sponsorship marketing, website management, content creation, social media marketing, and communications support for one of Arizona's largest off-road motorcycle racing organizations.

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Key Achievements:

• Increased sponsorship revenue by 67%.

• Increased social media audience by 65%.

• Strengthened sponsor visibility through strategic marketing and promotional initiatives.

• Increased rider engagement through website improvements, content marketing, email communications, and event promotion.

• Developed sponsorship marketing programs that increased partner participation and long-term sponsor value.

 

Proteum Energy

Developed investor presentations, strategic messaging, branding, and marketing assets that supported approximately $25 million in funding efforts and partnership opportunities.

 

Key Achievements:

• Helped support approximately $25 million in funding efforts through investor pitch decks, executive presentations, and strategic brand positioning.

• Developed the company's website and digital brand presence.

• Created investor-facing marketing materials that strengthened stakeholder confidence and business credibility.

• Supported partnership discussions through clear, compelling messaging and professional presentation materials.

 

Business Development & Marketing Projects

Partner with organizations across multiple industries to create strategic marketing assets that support growth, visibility, fundraising, sponsorship development, and stakeholder engagement.

 

Key Achievements:

• Developed sponsorship packages, investor presentations, Statements of Qualifications (SOQs), websites, pitch decks, and marketing collateral.

• Created branding and marketing systems for nonprofits, startups, and professional service organizations.

• Supported fundraising, sponsorship development, stakeholder communications, and business growth initiatives.

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DealerOn (Sincro/Ansira) | Email Marketing Manager

Managed high-volume email marketing campaigns for automotive dealerships nationwide, supporting Tier 1 OEMs, regional advertising groups, and dealership networks. Collaborated cross-functionally with internal teams to execute targeted email marketing campaigns, maintain brand compliance, improve customer engagement, and drive measurable business results.

 

Key Achievements:

• Executed and optimized 50+ segmented email marketing campaigns monthly, supporting lead generation, customer engagement, and revenue-focused sales and service initiatives.

• Led lifecycle and promotional email marketing strategy across 20+ dealership accounts, influencing approximately $4 million in combined monthly revenue through data-driven campaign execution.

• Maintained a 90%+ client retention rate through exceptional client service, strategic consultation, campaign performance, and relationship management.

• Improved campaign efficiency by 30% by streamlining SOPs and implementing scalable workflows that increased execution speed and cross-team accountability.

• Developed the department's first performance reporting framework, delivering actionable insights that improved campaign optimization and strengthened client trust.

• Achieved average open rates of 17% and click-through rates of 5%, consistently meeting or exceeding industry benchmarks.

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RACCAR Automotive Group | Marketing Coordinator

Supported marketing initiatives for a multi-brand automotive organization representing Porsche, Audi, Volvo, and Subaru dealerships. Managed event marketing, community outreach, social media, promotional campaigns, and brand awareness initiatives designed to increase engagement and support dealership growth.

Key Achievements

• Coordinated high-impact marketing events contributing to more than $750,000 in vehicle sales.

• Helped generate more than $250,000 in charitable donations through community-focused initiatives.

• Led Audi Gilbert's grand opening event, managing a $50,000+ budget and more than 350 attendees.

• Increased local market penetration by 30% through strategic event marketing and community outreach.

• Developed recruitment marketing materials supporting hiring efforts across multiple dealerships.

• Expanded social media engagement while maintaining a 100% response rate to customer reviews and ensuring OEM brand compliance.

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Tessenderlo Kerley | National Sales & Marketing Coordinator

Joined the organization during its startup phase and helped support the growth of a rapidly expanding national agricultural business. Worked closely with sales leadership, customers, and cross-functional teams to support business development, marketing communications, reporting, customer events, and operational initiatives.

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Key Achievements:

• Supported the growth of a top-performing territory from $4 million to more than $35 million in annual revenue.

• Developed sales reporting systems, territory tracking tools, and operational processes that improved visibility and decision-making.

• Created proposals, presentations, marketing materials, and customer communications supporting business development efforts.

• Coordinated national meetings, customer events, trade shows, and product launch initiatives.

• Built strong relationships with customers, sales teams, and stakeholders across North America.

• Supported organizational growth through strategic communication, project coordination, and operational excellence.

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Areas of Expertise

Digital Marketing • Email Marketing • Marketing Communications • Content Marketing • Website Management • SEO • Social Media Marketing • Brand Development • Sponsorship Development • Event Marketing • Graphic Design • Proposal Support • Executive Presentations • Customer Engagement • Business Development Support • Community Outreach • Project Management

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What I Bring to Organizations

I combine strategic thinking, creative problem-solving, and hands-on execution to help organizations grow. Whether developing marketing campaigns, building brands, managing communications, supporting business development, or creating engaging digital experiences, I focus on delivering measurable results that support long-term success.