Marketing Problem Solving Starts With Looking Beyond the Assignment
A marketing deliverable should work within the entire business ecosystem. Here’s how I reverse engineer assignments to uncover problems, strengthen strategy and improve results.
Karri Owens
13 hours ago4 min read
Moving Beyond the Chatbox: Why AI "Agents" Are the Future of Work
I Learned About AI Agents in a Job Interview. Here's Why That Changed Everything
Karri Owens
6 days ago4 min read
Event Marketing Case Study: Driving Record Growth for the 2026 ABRA World Championship Show
See how strategic marketing, SEO, email marketing, Meta advertising, and integrated communications helped support one of the most successful ABRA World Championship Shows in history.
Karri Owens
Aug 92 min read
How a Multi-Channel Marketing Campaign Comes Together: A Behind-the-Scenes Look
See how one sponsorship campaign was built using a landing page, two email campaigns, an SEO blog, AI voice-over video, and social media to deliver one consistent message.
Karri Owens
Jul 273 min read
ABRA World Show Marketing: What It Really Takes to Promote a World-Class Horse Show
The ABRA World Show lasts 10 days. The marketing behind it takes months. Learn how strategic communications, website management, SEO, sponsorships, and digital marketing create a seamless exhibitor experience.
Karri Owens
Jul 213 min read
2026 ABRA World Show Program: Behind the Design and Production
Take a behind-the-scenes look at the design and production of the official 2026 ABRA World Show Program and the craft of creating professional print publications.
Karri Owens
Jul 133 min read
AI in Marketing: Everyone Says AI Will Replace Marketers. My Experience Says Otherwise.
AI has transformed the way I work, but it hasn't replaced experience, strategy, or critical thinking. Here's what I've learned from using AI every day.
Karri Owens
Jul 63 min read
Building a New Business Website? Here's What You Actually Need to Get Started
A practical guide to building a new business website, including what to prioritize, what can wait, and how to launch with confidence.
Karri Owens
Jun 243 min read