AMRA Sponsorship Growth: Building a Stronger Foundation for 2026

Sponsorship growth doesn’t happen overnight, especially in grassroots motorsports. It’s built through consistency, credibility, and showing sponsors that their support is valued and visible.

During the 2025 season, I focused on strengthening AMRA’s sponsorship strategy by building a more professional, consistent presence across our website, social media, email marketing, and print materials. That foundation directly supported AMRA sponsorship growth heading into the 2026 season and positioned the series for continued momentum.

AMRA Sponsorship Growth Built Through Digital and Print Consistency

The core of AMRA sponsorship growth in 2025 came from tightening up the fundamentals and delivering sponsor visibility in a clear, organized way.

That work included:

• Designing and launching a new AMRA website in summer 2025 to better showcase sponsors

• Creating more consistent social media marketing to strengthen brand presence

• Improving email marketing to keep sponsors visible throughout the season

• Supporting the series with printed marketing materials that reinforced sponsor recognition

• Establishing a more professional, repeatable structure for sponsor placement and visibility

This approach helped sponsors clearly see where and how they were being represented, which built confidence in AMRA’s direction and long-term vision.

The Results: Increased Support for 2026

The consistency and structure put in place during the 2025 season carried directly into the 2026 sponsorship cycle, resulting in measurable growth:

• Cash sponsorship increased from $11,000 in 2025 to $13,450 in 2026

• Prize sponsorship increased from $1,000 to $6,800

This growth reflects not just increased dollars, but stronger sponsor participation and a more balanced mix of cash and prizes that benefits the entire AMRA community.

2026 AMRA Sponsors

Title Sponsor

• AEO Powersports – AMRA Title Sponsor

Elite Sponsors

• Jarman Insurance – Elite Sponsor

• Hengeventures Company – Elite Sponsor

• TBT Racing – Elite & Hole Shot Sponsor

• WFR Performance – Elite / 35AA Sponsor

Select Sponsors

• Karri Owens Designs – Select Sponsor

• CMF Engineering – Select Sponsor

• Max Off-Road – Select Sponsor

• Clean Speed – Select Sponsor

• Take A Hike Foods – Select Sponsor

Donor Sponsors

• Kamo Realty – Donor Sponsor

• BarnumPro-Engine/Suspension – Donor Sponsor

• Freestyle Nutrition Co – Donor Sponsor

• Spanish Fly Racing – Donor Sponsor

• The Pest Control Guy – AMRA Donor Sponsor

Each of these partnerships plays an important role in strengthening the series and supporting the riders, families, and volunteers who make AMRA possible.

Looking Ahead to 2026

With a strong digital and print foundation in place, I’m excited to build on that momentum throughout the 2026 season through deeper community involvement, sponsor relationship-building, and more intentional storytelling.

My focus going forward includes:

• Strengthening relationships with sponsors through in-person connection and networking

• Supporting the series with branded marketing materials

• Creating behind-the-scenes content that shows what goes into making each race possible

• Continuing to highlight sponsors in a way that feels authentic, consistent, and community-driven

To me, AMRA sponsorship growth is about more than numbers, it’s about building trust, visibility, and long-term partnerships that support the sport and the people behind it.