GRAPHIC DESIGNER & DIGITAL MARKETING SPECIALIST

Karri Owens Designs

Chandler, AZ (06/2015 to present)

Develop complete brands for organizations. Manage multiple websites, including content development, e-commerce, regular testing, payment gateways, blogs, ebooks, SEO, imagery creation, updates, and Google Analytics. Manage annual marketing budgets, website blog content, and social media for the American Buckskin Registry Association. Orchestrate targeted email marketing campaigns and designed print Ads in national equine publications.

SELECTED ACHIEVEMENTS:

• Developed the organization brand and logos for the American Buckskin Registry Association. Built a new responsive website with databases and dynamic pages. Implemented new online membership forms with secure payment gateways, blog content, email marketing, and analytics through Google Analytics.

• Executed a complete marketing plan for the ABRA annual World Show, which resulted in a 26% increase in entries. Managed and design the annual World Show Official Souvenir program (86 pages) in both print and digital.

• Conceptualized and established an e-commerce merchandise business, Karri Owens Designs, on Amazon.com featuring custom manufactured merchandise from my designs.

MARKETING COORDINATOR

Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Autobahn Collision)

Chandler, AZ (05/2018 to 05/2020)

Managed the automotive group's ongoing event marketing activities, budgets, and deadlines. Coordinate strategic direction and cross-functional implementation. Facilitated digital creatives with graphic designer on multiple Point of Purchase materials. Created and executed social media strategies for over twenty-five social media networks that increased engagement of over 25% through organic channels.

SELECTED ACHIEVEMENTS:

• Developed a new event marketing plan across the automotive group, increasing sales, achieving brand compliance, and expanding community support.

• Partnered with vendors, team members, sponsors, clubs, and community organizations, which produced over $750K in sales and over $250K to community non-profits through dealership marketing events.

• Managed and executed the grand opening for Audi Gilbert for 350 people, which successfully engaged the community, including the Mayor of Gilbert, AZ.

• Spearheaded new HR department interactive PDF forms, online company recruiting pages and company mission statement.

DESIGNER & OWNER

DesignsbyKarKar

Kennewick, WA (11/2009 to 04/2013)

Pioneered a global customized hat business targeted to the equine industry executing all business areas, custom orders, inventory, packaging, shipping, marketing, product development, product photography, research, and construction of hats.

SELECTED ACHIEVEMENTS:

• Operated global sales, with New Zealand and Australia, producing the highest volume of sales. 

• Attained clients from top equine breeding ranches in the pleasure horse industry.

NATIONAL SALES ASSISTANT

Tessenderlo Kerley

Kennewick, WA (09/1999 to 04/2017)

Developed customized sales reporting and proposals for sales managers. Managed projects, coordinated national sales managers travel, and meetings across the U.S. Partnered with team members in B2B sales to ensure proper product stewardship and increase customer loyalty.

SELECTED ACHIEVEMENTS:

• Partnered with the PNW Sales Manager to achieve the #1 sales ranking in NovaSource Crop Protection Unit.

• Contributed to increased sales from $4M to $33.5M across tenure.

• Demonstrated high proficiency when administered a 40% work volume increase over a one-year period due to the introduction and implementation of a new business unit.

B.A. Visual Communication

Summa Cum Laude

B.A. Apparel, Merchandising & Textiles

Minor in Business Administration

Karri was contracted to build our website from scratch and did such a great job that we hired her to be our digital marketing coordinator part-time. She is now responsible for media blasts, adwork, design work and as a consultant for all our needs regarding advertising and outreach. An amazing individual with incredible talent and ambition.

Gena Lopers - 2018 ABRA, Inc. President

Karri has been an outstanding assistant for me for nearly 20 years. She has the compassion, knowledge and drive to get whatever is handed to her done and done well. She is a true asset to any company. She is also a remarkable designer with solid business & marketing skills.

Jim Owens-Regional Sales Manager for Tessenderlo Kerley, Inc.

Karri's design ideas are innovative and professional. She has done many national advertising designs for me over the previous few years and I have loved each of them. She also developed my logo and brand.

Melissa Sexton Show Horses

Karri designed my logo, business cards, letterhead, and my web page. Karri is easy to work with, timely, and super creative! Karri helped me with creative business ideas and marketing strategies. Super fun to work with! Karri also made amazing videos for horses that I had for sale. This girl can do it all!!!​

Delaina Holman - Aspa Equine Therapy

I've enjoyed working with Karri on a startup as our designer and fellow marketing strategist. She's bright, creative and hard-working. And SUPER personable and easy to along with. Her bright smile and positive demeanor make work actually fun for any team she is on. I highly recommend Karri!

Marsh Sutherland - Growstone Marketing Director. Co-founder of Charity Checkin, Game Set Match & RedRover Talent Exchange