Proteum Energy
Role: Content Strategist & Visual Designer
Duration: Sep 2021 – Apr 2022
Proteum Energy, a clean hydrogen technology startup, needed a cohesive digital and brand presence to support its upcoming $25M funding round. I stepped in as a content strategist, brand designer, and digital lead to unify their communications across investor-facing materials, internal collaboration tools, and digital channels. The goal was to establish a polished, professional identity that inspired investor confidence and internal clarity.
While bound by NDA for specific investor materials, the decks I designed helped prepare Proteum Energy for high-stakes presentations during a critical funding round. Small samples of public information is included.
Goals + Strategy
Challenge:
Proteum Energy lacked a unified brand system, investor-grade collateral, and collaborative workflows. Their digital presence didn’t yet reflect the scale of their ambitions or readiness for major funding.
Strategic Approach:
Develop and apply a consistent visual identity across all investor and internal materials.
Design and implement a user-friendly, modern website aligned with industry standards.
Enable real-time collaboration via Google Workspace to improve content iteration.
Support credibility and investor readiness through high-impact visual storytelling in pitch decks.
What I Did:
Designed multiple investor pitch decks, aligning layout, data visualization, and brand voice
Created a full brand kit: business cards, letterhead, iconography, and templates
Designed and launched a new investor-facing website (UI/UX, layout, and graphics)
Collaborated with a new dev team to implement my original website design on their platform
Built and managed a private portal for board-level communications
Trained staff on collaborative editing in Google Docs
Translated technical content into clear, visual communication tools
Designed all pitch deck visuals including graphs, tables, and layout strategy
Tools Used:
CMS (Wix and Squarspace) • Adobe Creative Suite (Photoshop, Ilustrator, InDesign • Google Docs / Slides
Results:
Enabled Proteum Energy to present a polished, unified brand identity for investor presentations
Collaborated with executive and web teams to preserve UX/UI consistency across platforms
Supported a $25M investor round with visually impactful, professional-grade pitch materials
Improved internal workflows by standardizing Google Docs usage for all content collaboration
Takeaway
From building a website from scratch to designing investor materials that closed funding conversations, my role at Proteum Energy was all about clarity, consistency, and confidence in every piece of communication.