Proteum Energy
Infrastructure Proposal and Engineering Communications
Role: Content Strategist and Visual Designer
Duration: September 2021 to April 2022
Proteum Energy is a clean hydrogen and infrastructure technology company preparing for large-scale industrial deployment. The organization required proposal-ready communications to support a major capital raise and clearly position its engineering solutions for executive, technical, and stakeholder evaluation.
I was engaged to lead content strategy and visual communications across infrastructure proposals, executive presentations, and digital assets. Working closely with engineering and leadership teams, I translated complex, system-driven concepts into clear, decision-ready materials aligned with AEC-style proposal development and technical communications.
This work supported high-stakes stakeholder presentations tied to a $25M funding initiative and reflects the same proposal rigor, clarity, and structure required in architecture, engineering, and construction environments.
Goals and Strategy
Project Challenge
Proteum Energy needed structured, professional-grade proposal materials capable of clearly communicating a complex infrastructure system involving hydrogen production, carbon sequestration, and integration with active industrial facilities. Existing materials lacked the clarity, consistency, and visual hierarchy required for executive and engineering audiences evaluating large-scale capital projects.
Strategic Approach
Establish a consistent visual and content framework aligned with engineering and infrastructure proposal standards.
Translate technical and process-driven content into structured narratives suitable for executive and engineering review.
Develop proposal and presentation materials that supported site-specific, phased infrastructure concepts.
Improve internal collaboration and content governance to support iterative proposal development.
Ensure all materials conveyed credibility, scalability, and operational readiness.
Scope of Work
What I Delivered
Developed multiple infrastructure-focused proposal and presentation decks supporting executive and technical audiences.
Structured and visualized complex engineering systems through diagrams, charts, tables, and process flows.
Created a comprehensive brand and proposal toolkit including templates, iconography, and layout standards.
Designed and launched an investor- and stakeholder-facing website aligned with infrastructure and energy sector expectations.
Collaborated with engineering leadership and development teams to implement proposal and digital assets.
Built and managed a secure portal for board-level and executive communications
Standardized collaborative workflows using Google Workspace to support ongoing proposal iteration.
Translated highly technical content into clear, accessible visuals without oversimplifying engineering concepts.
Tools and Platforms
CMS: Wix, Squarespace
Design: Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Collaboration: Google Docs and Google Slides
Results and Impact
Enabled Proteum Energy to present a cohesive, professional identity across proposal, presentation, and digital materials.
Supported a $25M funding initiative with proposal-ready, executive-level communications used in board and stakeholder presentations.
Improved clarity and consistency across technical and non-technical stakeholder materials.
Streamlined internal collaboration through standardized content workflows.
Positioned complex infrastructure systems in a format aligned with engineering and capital project evaluation.
AEC Alignment
While this project was delivered in the energy sector, the scope and execution directly align with AEC marketing and proposal support, including infrastructure communications, coordination with engineering teams, phased project storytelling, and development of executive-ready proposal materials.
Takeaway
This project demonstrates my ability to support engineering and infrastructure pursuits by translating complex technical systems into structured, visually clear communications that support informed decision-making, stakeholder alignment, and long-term project confidence.
NDA Notice
Representative samples are shown due to NDA restrictions. Full scope, structure, and approach are available for discussion.