Goals + Strategy

Challenge

ABRA had ambitious goals to grow its Charter Club program, but lacked the standardization and clarity needed to support consistent, confident club formation. Specific challenges included:

• No clear explanation of the benefits of forming a Charter Club

• No standardized bylaws, causing confusion and delays for new organizers

• No documented step-by-step process for forming or governing a club

• High administrative burden on ABRA staff and volunteers

• Uncertainty among members on how to begin

Without a centralized, easy-to-follow system, club growth stalled.

Strategic Approach

• Develop a cohesive, user-friendly Charter Club framework to reduce barriers to entry

• Standardize governance expectations with a customizable bylaws template

• Create a clear, persuasive benefits guide to support recruitment

• Translate complex organizational requirements into approachable, volunteer-friendly language

• Build a scalable system ABRA can use long-term for national expansion

What I Did

• Wrote and designed the Charter Club Benefits Guide outlining value, purpose, and advantages

• Created a professionally structured bylaws template aligned with nonprofit governance best practices

• Authored a Charter Club Formation & Governance Guide with step-by-step instructions, roles, elections, and reporting processes

• Standardized terminology, governance structure, and expectations across all documents

• Simplified complex organizational information into clear, actionable volunteer-friendly content

• Ensured consistency across branding, tone, and organizational messaging

• Collaborated with ABRA leadership to align documents with long-term growth goals

Tools Used

• Google Docs / Google Workspace

• Organizational communications frameworks

• Nonprofit governance references and industry best practices

Results

• Eliminated major barriers preventing members from forming new clubs

• Created a scalable, ready-to-use framework for future Charter Club expansion

• Reduced administrative workload for ABRA leadership

• Improved clarity, consistency, and organizational readiness across club communications

• Provided prospective clubs with professional-grade resources they can begin using immediately

• Strengthened ABRA’s national structure by standardizing governance and expectations

Takeaway

By building a complete, easy-to-adopt Charter Club enablement system, I helped ABRA streamline club formation, strengthen internal governance, and position the organization for long-term growth. This project showcases my ability to merge content strategy, organizational development, and clear communication into scalable tools that make complex processes intuitive and accessible.