Content Marketing and Public Relations: Taking Stories Beyond Digital Channels
One of the things I enjoy most about marketing is seeing the stories I help tell reach audiences beyond a company's website, social media or email campaigns. And when that work gets picked up by an industry publication, it's especially rewarding.
My latest example is the 2026 AMRA Flagstaff Enduro, featured in the November 2026 issue of S&S Off Road Magazine.
As the Sponsorship & Media Officer for the Arizona Motorcycle Riders Association (AMRA), I handle a variety of marketing and communications initiatives, including website content, SEO, email marketing, social media, sponsorship promotions and editorial storytelling.
The magazine feature highlights Round 7 of the AMRA racing series, where a record 277 dirt bike racers competed on the challenging trails of the Kelly Trail System in Flagstaff, Arizona.
Content Marketing and Public Relations: Why Industry Exposure Matters
Good marketing isn't just about creating content. It's about finding opportunities to get that content in front of the right people.
Industry publications offer organizations another way to reach audiences who already have an interest in what they do. They also provide valuable third-party exposure that complements a company's own marketing channels.
For organizations like AMRA, which relies on dedicated volunteers, local racing clubs and sponsors, that visibility helps bring attention to the people and events that make the racing series possible.
It's also a great example of how content marketing and public relations work together. A well-told story can start on a website, continue through social media and email, and reach an entirely new audience through an industry publication.
That's the kind of integrated marketing I enjoy creating for the organizations I work with.
I'm proud to see AMRA's Flagstaff Enduro receiving recognition and appreciate S&S Off Road Magazine for sharing the story with its readers.
Check out the feature in the November 2026 issue of S&S Off Road Magazine, pages 74-80.
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