Teen Leadership Board Program Launch
Project Overview
Client: Teen & Kid Closet
Industry: Nonprofit / Youth Services
Role: Content Strategist & Digital Marketing Consultant
Duration: 2026
Teen & Kid Closet is a nonprofit organization dedicated to providing free, high-quality clothing and accessories to children and teens in need. As part of the organization's ongoing growth and community outreach efforts, leadership launched a new Teen Leadership Board program designed to engage local students in volunteerism, leadership development, and community service.
To support the program launch, I developed a dedicated landing page and digital application system that clearly communicated the program's purpose, benefits, expectations, and application process. Working closely with organizational leadership, I helped structure program messaging, create a user-friendly digital experience, and establish a scalable recruitment process for future participants.
The Challenge
As Teen & Kid Closet prepared to launch its new Teen Leadership Board program, the organization needed a clear and effective way to communicate the opportunity to prospective students, parents, and volunteers.
Initial program materials contained overlapping terminology and unclear distinctions between the organization and the leadership program, creating confusion around the program's purpose, benefits, and expectations. In addition, a digital application process needed to be created and integrated into the website to support recruitment and streamline participation.
The Solution
Working closely with organizational leadership, I restructured and refined the program messaging to create clear distinctions between Teen & Kid Closet and the Teen Leadership Board initiative.
A dedicated landing page was developed within the Volunteer section of the website, providing a centralized location for program information, expectations, benefits, and application requirements. To support recruitment and improve the user experience, I designed and implemented a digital application system using JotForm and integrated it directly into the website.
The page was further optimized with SEO-friendly page structure, titles, and metadata to support visibility and accessibility.
Deliverables
Program messaging refinement and content strategy
Landing page copywriting and content organization
User experience and information architecture
JotForm application creation and configuration
Website form integration
Volunteer program positioning framework
SEO title and metadata implementation
Results
Established a clear distinction between the organization and the Teen Leadership Board program
Created a professional digital application and volunteer recruitment system
Improved clarity and usability for students, parents, and volunteers
Strengthened organizational credibility through structured program presentation
Developed a scalable process to support future program growth
Tools
Wix
JotForm
Google Workspace
Live Project
Teen Leadership Board Application Landing Page
https://www.teenkidcloset.org/teen-leadership-board-application
Takeaway
This project demonstrates my ability to transform stakeholder input into clear, audience-focused digital experiences that support nonprofit growth, volunteer recruitment, and community engagement while creating scalable systems for future program expansion.