AMRA Sponsorship Growth: Lessons from My First Year as Sponsorship Officer

When I stepped into the role of Sponsorship Officer for the Arizona Motorcycle Riders Association (AMRA), I had little direct experience with sponsorship outreach. What I did have was determination, a marketing background, and a fresh perspective from recently becoming a sponsor myself.

In my very first year, I helped AMRA secure $12,000 in sponsorship revenue, the highest in the organization’s history. Now, with months still to go before the 2026 season begins, we’ve already secured $9,000 in sponsorships, showing real momentum in AMRA sponsorship growth.

This blog shares the case study of AMRA sponsorship growth while also reflecting on the personal lessons I learned as a first-time Sponsorship Officer.

Sponsorship Marketing Strategy Behind AMRA Sponsorship Growth

Several key strategies fueled AMRA sponsorship growth:

• Redesigning sponsorship packages so benefits were clear, streamlined, and valuable to both sponsors and members.

• Launching a new website that elevated sponsor visibility and strengthened AMRA’s digital presence.

• Confident outreach, directly asking potential sponsors in a professional way, supported by polished contracts.

• Listening to sponsors and addressing their concerns, which strengthened relationships and secured continued support.

Personal Lessons From Driving AMRA Sponsorship Growth

While the numbers are exciting, the lessons learned through AMRA sponsorship growth are just as meaningful:

• Confidence matters. Clear, professional communication builds sponsor trust.

• Relationships come first. Sponsorship is about lasting partnerships, not just transactions.

• Design + strategy create credibility. Updated packages and a new website positioned AMRA as a professional, trustworthy partner.

• Start where you are. Even without prior sponsorship experience, I leaned on my marketing skills to create impact.

The Future of AMRA Sponsorship Growth in Arizona

With $9,000 already secured for 2026, AMRA is on track to match or surpass last year’s record. More importantly, the foundation is now set for sustainable AMRA sponsorship growth that benefits riders, members, sponsors, and the broader Arizona racing community.

Partner With Karri Owens for Sponsorship Marketing Strategy

Helping AMRA achieve sponsorship growth has been one of the most rewarding experiences of my career.

If your organization is ready to:

• Grow sponsorship revenue

• Strengthen community partnerships

• Refresh your brand presence with modern design

  
  

👉 Contact me here to explore how I can bring the same sponsorship marketing strategy and growth mindset to your organization.

Karri Owens | owenskarri@gmail.com | 509-628-6904