Teen & Kid Closet
Teen & Kid Closet
Volunteer Program Strategy & Digital Application Launch
Role: Content Strategist & Digital Marketing Lead
Duration: 2026
Teen & Kid Closet is a nonprofit organization serving children and teens in need by providing free, high-quality clothing and accessories. I have supported the organization’s digital presence and brand strategy for several years, including website management and fundraising marketing support.
In 2026, the organization launched a new Teen Leadership Board initiative and required a structured landing page and digital application system to support program rollout.
Goals and Strategy
Project Challenge
Initial program materials contained overlapping terminology and unclear distinctions between the organization and the Teen Leadership Board. Messaging required restructuring to ensure clarity for students, parents, and volunteers while maintaining alignment with the nonprofit’s mission.
Additionally, a digital application system needed to be developed and integrated seamlessly into the website.
Strategic Approach
Clarified organizational vs. program positioning
Restructured internal draft content into structured, audience-ready messaging
Developed a dedicated landing page under the Volunteer section
Built and configured a structured digital application using JotForm
Embedded the application to maintain user flow and improve completion experience
Implemented SEO-friendly page structure, title, and meta description
Scope of Work
What I Delivered
Content strategy and message refinement
Landing page copy development and UX structure
JotForm application creation and configuration
Embedded form integration
Volunteer program positioning framework
SEO page title and metadata implementation
Results and Impact
Established clear distinction between organization and leadership program
Created a professional, application-ready digital volunteer system
Improved clarity and usability for students and parents
Strengthened nonprofit credibility through structured presentation
Enabled scalable volunteer program growth
See landing page and form here: https://www.teenkidcloset.org/teen-leadership-board-application
Takeaway
This project demonstrates my ability to translate internal stakeholder input into structured, audience-focused digital experiences that support nonprofit growth, program clarity, and community engagement.