Why My SaaS Marketing Experience Prepares Me to Excel in a SaaS Company

The Catch-22 of SaaS Marketing Experience

If you’ve looked at job postings lately, you’ve probably noticed a recurring requirement: “must have SaaS marketing experience.”

It can feel like a closed door for candidates who haven’t worked at a SaaS-first product company. But here’s the truth: SaaS marketing experience is more than a corporate label. It’s the everyday infrastructure powering how modern organizations operate, and I’ve been building, teaching, and optimizing with these platforms for years.

Real-World SaaS Marketing Experience

My value isn’t just in knowing tools, it’s recognizing when and how to use them strategically, then training teams to leverage them for performance and efficiency:

• Proteum Energy: Introduced Google Workspace, training execs on cloud collaboration via Docs, Sheets, and Drive.

• All Client Organizations: Standardized Google Drive for storing and sharing logos, graphics, and recurring creative assets.

• ABRA: Converted static PDFs into responsive Jotform forms. Now 65% of registrations come in via mobile, payments process securely online through a third-party gateway, and data is automatically compiled.

• AMRA: Took over their existing Mailchimp account and trained officers on email and digital marketing best practices. Campaigns are now optimized and measurable, replacing outdated tactics.

• DealerOn: Delivered polished SaaS-powered email workflows using BeFree (formerly BEE Pro) and Email on Acid for QA, UTM tracking, and reporting.

This is hands-on SaaS marketing experience, not just tool familiarity, but strategic adoption and real results.

SaaS, AI SaaS, & Hybrid Platforms I Use Every Day

Marketing & Automation

Mailchimp, Ascend by Wix, BeFree (formerly BEE Pro), Email on Acid, HubSpot (certified training)

Web & E-Commerce

Wix, Shopify, Squarespace

AI SaaS Tools

ChatGPT, Grammarly

Design & Creative

Adobe Creative Cloud (hybrid SaaS), Canva, Camtasia

Collaboration & Productivity

Google Workspace, Microsoft 365, Zoom, Asana, Jira

Forms & Data Collection

Jotform, Google Forms

Why This SaaS Marketing Experience Matters for SaaS Companies

SaaS companies need marketers who:

• Fluently navigate cloud ecosystems

• Adapt fast and train others to follow

• Balance strategy with hands-on execution

That’s precisely the SaaS marketing experience I bring. Even without having worked for a SaaS company, I’ve lived and breathed SaaS across every role, often as the catalyst for change.

Ready for the Next Step

I know I’ll thrive in a SaaS company because I already think like someone who belongs there: resourceful, innovative, efficient, and results-focused. My SaaS marketing experience is the backbone of my work, and I’m eager to bring it into a company whose product is SaaS.

If you're looking for a marketer who blends strategy with SaaS know-how, I’d love to connect.

Karri Owens | owenskarri@gmail.com | 509-628-6904