How Dyslexia and Dyscalculia Became My Creative Superpowers in Marketing and UX

When people think about dyslexia or dyscalculia, they often imagine limitations, difficulty reading, struggling with numbers, or constantly fighting to "keep up." But what if those so-called limitations were actually a unique edge in the world of marketing, UX design, and creative problem-solving?

As a content marketing strategist and visual designer, I’ve lived with both dyslexia and dyscalculia my entire life, and instead of holding me back, they’ve taught me how to see systems differently, solve problems intuitively, and build smarter workflows for my clients.

Pattern Thinking: The Hidden Strength of a Nonlinear Brain

While traditional learning styles never really fit for me, I’ve always had a natural ability to connect patterns, spot inconsistencies, and simplify complex ideas. That’s what makes me thrive in:

• Website design (especially platforms like Shopify, Wix, and WordPress)

• Content strategy and brand messaging

• Workflow creation and project coordination

• User experience optimization (UX)

Right now, I’m building an e-commerce website from scratch on the Shopify dashboard, something that’s completely new to me. But because of the way my brain works, I’m figuring it out quickly and confidently. I love the process of solving problems, untangling systems, and making it all work, kind of like a giant puzzle. And I love puzzles.

I’ve also built multiple websites on the Wix platform, and bring that same pattern-focused, design-driven approach to every project.

Dyslexia and Dyscalculia in Marketing- Turning Obstacles Into Opportunity

In marketing, clarity, flow, and structure are everything. My brain doesn’t just follow workflows, it feels them. I can sense when something doesn’t align with the user journey, when a brand voice is inconsistent, or when a conversion path could be simplified.

My lifelong workarounds have become professional strengths:

• Thinking in systems and connections, not just content and copy

• Solving problems creatively when the “usual way” doesn’t work

• Bringing deep empathy to every client relationship — because I know what it’s like to navigate challenges most people can’t see

What This Means for You

If you're a business owner, startup founder, or marketing director, and you're looking for someone who can build structure out of chaos, I can help.

Whether it's creating an SEO-optimized website, developing brand-aligned content, or building a marketing system that works for your team, I bring both strategy and soul to every project I take on.

Let’s Work Together

I'm currently available for both freelance marketing projects and full-time roles in content strategy, UX, and digital marketing.

📩 Contact me to chat about your project or open position.Let’s build something brilliant, together.

Karri Owens | owenskarri@gmail.com. | 509-628-6904