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Content Writing & Strategy Samples

Content Management & Writing


From strategy to execution, I manage content across digital, print, and branded platforms, keeping every piece aligned with brand voice, optimized for performance, and on schedule. With a background in marketing and design, I bring both the creative and operational lens to content workflows. Whether it's a one-off campaign or an ongoing editorial plan, I deliver content that supports business goals and engages the right audience.


What I Do:


Content Strategy & Management
  • Content audits, gap analysis, and competitive benchmarking

  • Editorial calendar creation and planning - Planning and managing recurring content updates across channels

  • Collaborating cross-functionally with designers, developers, and marketing team

  • Updating and formatting web content in CMS platforms like WordPress and Wix

  • Content QA to ensure consistency, accuracy, and SEO best practices

  • UTM link setup and performance tracking

  • Leveraging AI tools like ChatGPT for content ideation, drafting support, and workflow efficiency

  • Managing updates across web pages, email campaigns, and blog content


Short-Form Content (Marketing & Brand Assets)
  • Website landing page copy

  • Email marketing copy and sequences

  • Social media captions and branded posts

  • Press releases and news briefs

  • Ad headlines and CTAs

  • Product and service descriptions


Long-Form Content (Thought Leadership & Narrative)

  • Blog articles and SEO posts

  • Case studies and client success stories

  • Grant proposals and fundraising materials

  • Whitepapers and reports

  • Investor pitch decks and presentation scripts

  • Executive bios and team profiles


Live examples of the above can be viewed here:

Chandler, AZ

  • LinkedIn
Karri Owens Designs

©Karri Owens Designs - all rights reserved

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