Marketing Manager with creative director experience seeks to contribute to company success by creating marketing campaigns that engage, educate, and delight targeted audiences.

AREAS OF EMPHASIS

Strategic Direction

Energetically leading teams towards alternative scenarios, better decisions, and active problem-solving.

Marketing

Over seven years of experience managing design and marketing projects from conceptualization to delivery. Managed email marketing for 25+ accounts, social media, websites, proposals, rebrands and provided analytic reporting.

Graphic Design

Over seven years of experience designing rich and relevant content that engages, educates, and delights targeted audiences: Photography and video editing experience with a strong understanding of print and digital design.

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Technical Skills

  • Adobe Creative Suite: Illustrator, InDesign, Photoshop

  • Website Design: CMS Platforms (WIX, WordPress, GoDaddy, Squarespace, Formstack, 123Formbuilder), HTML, CSS, knowledge of javascript and UI/UX best practices

  • Email Marketing: Ascend, Mailchimp, Naked Lime, Email on Acid, Onstation, BeePro

  • Analytics: Google Analytics, Dealer UI, Tableau

  • Video Editing: Camtasia, Adobe Premiere Pro

  • CRM: HubSpot, SalesForce

  • Social Media: Hootsuite, Buffer

  • Project Management: Basecamp

  • Office Software: Microsoft Office, G-Suite, Grammarly, proficient in Mac and Windows Operating Systems

Work Experience

Karri Owens Designs

MARKETING MANAGER & CREATIVE DIRECTOR

Karri Owens Designs

Chandler, AZ (06/2015 to present)

Contracted Email Marketing Specialist for Sincro:

  • Manage email marketing for 25 automotive dealerships across the U.S. providing ongoing strategic recommendations, marketing consultation, and analytic reporting.

  • Analyze industry trends and provide expert recommendations to dealers to increase ROI.

  • Create targeted email campaigns that utilize HTML, tracking codes, and the Adobe Suite.


Contracted Digital Marketing Specialist with ABRA, Inc.:

  • Created association's brand, providing brand consistency through all marketing channels

  • Designing and manage a fully responsive e-commerce website.

  • Implemented and manage the associations' digital marketing (website, email, and social media), includingmarketing and promotions for their annual World Show.

  • Create website landing pages, promoting different avenues of the association.

  • 44% yearly increase in social media growth, 30% increase in membership and equine registrations, 25% increase in World Show entries for 2018-2020, and a 40% increase in World Show entries for 2021.


Contracted Digital Marketing Specialist for Proteum Energy:

  • Collaborate with internal and external stakeholders to provide art direction for the company’s website.

  • Design confidential investor proposals in InDesign and Powerpoint to raise $25MM in funding.

  • Implemented branding standards for the company.

Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Autobahn Collision)

MARKETING COORDINATOR

Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Autobahn Collision)

Chandler, AZ (05/2018 to 05/2020)

  • Managed the automotive group's ongoing event marketing activities, budgets, and deadlines.

  • Facilitated cross-functional collaboration with teams across multiple auto dealerships.

  • Collaborated with graphic designer on digital creatives and multiple Point of Purchase materials.

  • Developed a new event marketing plan across the automotive group, increasing sales, achieving brand compliance, and expanding community support.

  • Partnered with vendors, team members, sponsors, clubs, and community organizations, which produced over $750K in sales and over $250K to community non-profits through dealership marketing events.

  • Managed and executed the grand opening for Audi Gilbert for 350 people, which successfully engaged the community, including the Mayor of Gilbert, AZ.

  • Spearheaded new HR department interactive PDF forms, online company recruiting pages and company mission statement.

DesignsbyKarKar

DESIGNER & OWNER

DesignsbyKarKar

Kennewick, WA (11/2009 to 04/2013)

  • Pioneered a global customized hat business targeted to the equine industry executing all business areas, custom orders, inventory, packaging, shipping, marketing, product development, product photography, research, and construction of hats.

  • Operated global sales, with New Zealand and Australia, producing the highest volume of sales. 

  • Attained clients from top equine breeding ranches in the pleasure horse industry.

Tessenderlo Kerley

NATIONAL SALES ASSISTANT

Tessenderlo Kerley

Kennewick, WA (09/1999 to 04/2017)

  • Developed customized sales reporting and proposals for sales managers.

  • Managed projects, coordinated national sales managers’ travel and meetings across the U.S.

  • Collaborated with team members in B2B sales to ensure proper product stewardship and increase customer loyalty.

  • Partnered with the PNW Sales Manager to achieve the #1 sales ranking in NovaSource Crop Protection Unit.

  • Contributed to increased sales from $4M to $33.5M across tenure.

  • Demonstrated high proficiency when administered a 40% work volume increase over a one-year period due to the introduction and implementation of a new business unit.

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Education

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B.A. Visual Communication

Summa Cum Laude

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B.A. Apparel, Merchandising & Textiles

Minor in Business Administration