Strategic thinking marketing/design professional with strong interpersonal skills and extensive design experience desires to advance an organization's success in a marketing and design role.
AREAS OF EMPHASIS
Energetically leading teams towards alternative scenarios and better decisions by constantly absorbing and analyzing information.
Marketing Content Creation
Composing rich and relevant content (text, imagery, photography, and video) that engages, educates, and delights targeted audiences – managing design and marketing projects from conceptualization to delivery.
Design or manage professional websites representing your brand and what types of products or services you offer. Experienced with marketing automation such as CRM, analytics, social media, email marketing, and lead capture.
Adobe Creative Suite: Illustrator, InDesign, Photoshop
Email Marketing: Ascend, Mailchimp, Naked Lime, Email on Acid, Onstation, BeePro
Analytics: Google Analytics, Dealer UI, Tableau
Video Editing: Camtasia, Adobe Premiere Pro
CRM: HubSpot, SalesForce
Social Media: Hootsuite, Buffer
Project Management: Basecamp
Office Software: Microsoft Office, G-Suite, Grammarly
Proficient in Mac and Windows Operating Systems
MARKETING & DESIGN SPECIALIST
Karri Owens Designs
Chandler, AZ (06/2015 to present)
Contracted Email Marketing Specialist for Sincro:
Manage email marketing for 25 automotive dealerships across the U.S. providing ongoing strategic recommendations, marketing consultation, and analytic reporting.
Analyze industry trends and provide expert recommendations to dealers to increase ROI.
Contracted Digital Marketing Specialist with ABRA, Inc.:
Created association's brand, providing brand consistency through all marketing channels
Designing and manage a fully responsive e-commerce website.
Implemented and manage the associations' digital marketing (website, email, and social media), includingmarketing and promotions for their annual World Show.
44% yearly increase in social media growth, 30% increase in membership and equine registrations, 25% increase in World Show entries for 2018-2020, and a 40% increase in World Entries for 2021.
Contracted Digital Marketing Specialist for Proteum Energy:
Created and manage two websites.
Design confidential investor proposals in InDesign and Powerpoint.
Developed company's brand and provide brand assets for the company.
Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Chandler, AZ (05/2018 to 05/2020)
Managed the automotive group's ongoing event marketing activities, budgets, and deadlines.
Facilitated cross-functional collaboration with teams across multiple auto dealerships.
Collaborated with graphic designer on digital creatives and multiple Point of Purchase materials.
Developed a new event marketing plan across the automotive group, increasing sales, achieving brand compliance, and expanding community support.
Partnered with vendors, team members, sponsors, clubs, and community organizations, which produced over $750K in sales and over $250K to community non-profits through dealership marketing events.
Managed and executed the grand opening for Audi Gilbert for 350 people, which successfully engaged the community, including the Mayor of Gilbert, AZ.
Spearheaded new HR department interactive PDF forms, online company recruiting pages and company mission statement.
DESIGNER & OWNER
Kennewick, WA (11/2009 to 04/2013)
Pioneered a global customized hat business targeted to the equine industry executing all business areas, custom orders, inventory, packaging, shipping, marketing, product development, product photography, research, and construction of hats.
Operated global sales, with New Zealand and Australia, producing the highest volume of sales.
Attained clients from top equine breeding ranches in the pleasure horse industry.
NATIONAL SALES ASSISTANT
Kennewick, WA (09/1999 to 04/2017)
Developed customized sales reporting and proposals for sales managers.
Managed projects, coordinated national sales managers’ travel and meetings across the U.S.
Collaborated with team members in B2B sales to ensure proper product stewardship and increase customer loyalty.
Partnered with the PNW Sales Manager to achieve the #1 sales ranking in NovaSource Crop Protection Unit.
Contributed to increased sales from $4M to $33.5M across tenure.
Demonstrated high proficiency when administered a 40% work volume increase over a one-year period due to the introduction and implementation of a new business unit.