Strategic thinking marketing/design professional with strong interpersonal skills and extensive design experience desires to advance an organization's success in a marketing and design role.

AREAS OF EMPHASIS

Strategic Direction

Energetically leading teams towards alternative scenarios and better decisions by constantly absorbing and analyzing information.

Marketing Content Creation

Composing rich and relevant content (text, imagery, photography, and video) that engages, educates, and delights targeted audiences – managing design and marketing projects from conceptualization to delivery.

Website Design

Design or manage professional websites representing your brand and what types of products or services you offer. Experienced with marketing automation such as CRM, analytics, social media, email marketing, and lead capture.

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Technical Skills

  • Adobe Creative Suite - Illustrator, InDesign, Photoshop

  • Video Editing: Camtasia, Adobe Premiere Pro

  • HubSpot CRM

  • Website: CMS Platforms (WIX, WordPress, GoDaddy, Squarespace, Formstack, 123Formbuilder) Google Analytics, HTML, CSS, knowledge of javascript and UI/UX best practices

  • Social Media Platforms: Hootsuite, Buffer

  • Office Software: Microsoft Office, G-Suite, Grammarly

  • Email Marketing: Ascend, Mailchimp, Naked Lime

  • Proficient in Mac and Windows Operating Systems

Work Experience

Karri Owens Designs

MARKETING & DESIGN SPECIALIST

Karri Owens Designs

Chandler, AZ (06/2015 to present)

  • Developed complete brands for organizations across varied industries.

  • Designed and managed websites, providing organic SEO, Google Analytics, blogging, and updates.

  • Managed annual marketing budgets, website blog content, and social media for the American BuckskinRegistry Association.

  • Orchestrated email marketing campaigns.

  • Designed digital and print graphics across varied industries, including proposals in PowerPoint and InDesign.

  • Created designs for company apparel, packaging, and swag products.


SELECTED ACHIEVEMENTS:


  • Designed responsive websites for organizations that feature online forms with secure payment gateways, organic SEO, blog content, email marketing, and Google Analytics. These websites have contributed to the growth of organizations by 20%.

  • Executed a complete marketing plan for the ABRA annual World Show, which resulted in a 26% increase in entries.

  • Partnered with an emerging clean energy company to design a technical and confidential proposal to raise $25MM.

Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Autobahn Collision)

MARKETING COORDINATOR

Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Autobahn Collision)

Chandler, AZ (05/2018 to 05/2020)

  • Managed the automotive group's ongoing event marketing activities, budgets, and deadlines.

  • Facilitated cross-functional collaboration with teams across multiple auto dealerships.

  • Facilitated digital creatives with graphic designer on multiple Point of Purchase materials.

  • Redesigned HR employment forms into interactive PDFs and assisted with HR recruiting efforts.


SELECTED ACHIEVEMENTS:


  • Developed a new event marketing plan across the automotive group, increasing sales, achieving brand compliance, and expanding community support.

  • Partnered with vendors, team members, sponsors, clubs, and community organizations, which produced over $750K in sales and over $250K to community non-profits through dealership marketing events.

  • Managed and executed the grand opening for Audi Gilbert for 350 people, which successfully engaged the community, including the Mayor of Gilbert, AZ.

  • Spearheaded new HR department interactive PDF forms, online company recruiting pages and company mission statement.

DesignsbyKarKar

DESIGNER & OWNER

DesignsbyKarKar

Kennewick, WA (11/2009 to 04/2013)

  • Pioneered a global customized hat business targeted to the equine industry executing all business areas, custom orders, inventory, packaging, shipping, marketing, product development, product photography, research, and construction of hats.


SELECTED ACHIEVEMENTS:


  • Operated global sales, with New Zealand and Australia, producing the highest volume of sales. 

  • Attained clients from top equine breeding ranches in the pleasure horse industry.

Tessenderlo Kerley

NATIONAL SALES ASSISTANT

Tessenderlo Kerley

Kennewick, WA (09/1999 to 04/2017)

  • Developed customized sales reporting and proposals for sales managers.

  • Managed projects, coordinated national sales managers’ travel and meetings across the U.S.

  • Partnered with team members in B2B sales to ensure proper product stewardship and increasecustomer loyalty.


SELECTED ACHIEVEMENTS:


  • Partnered with the PNW Sales Manager to achieve the #1 sales ranking in NovaSource Crop Protection Unit.

  • Contributed to increased sales from $4M to $33.5M across tenure.

  • Demonstrated high proficiency when administered a 40% work volume increase over a one-year period due to the introduction and implementation of a new business unit.

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Education

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B.A. Visual Communication

Summa Cum Laude

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B.A. Apparel, Merchandising & Textiles

Minor in Business Administration

Chandler, AZ
  • LinkedIn

©2017 by Karri Owens - all rights reserved