MARKETING MANAGER & CREATIVE DIRECTOR

Karri Owens Designs

Chandler, AZ (06/2015 to present)

Contracted Email Marketing Specialist for Sincro:

• Manage email marketing for 25 automotive dealerships across the U.S. providing ongoing strategic recommendations, marketing consultation, and analytic reporting.

• Analyze industry trends and provide expert recommendations to dealers to increase ROI.

• Create targeted email campaigns that utilize HTML, tracking codes, and the Adobe Suite.

Contracted Digital Marketing Specialist with ABRA, Inc.:

• Created association's brand, providing brand consistency through all marketing channels

• Designing and manage a fully responsive e-commerce website.

• Implemented and manage the associations' digital marketing (website, email, and social media), includingmarketing and promotions for their annual World Show.

• Create website landing pages, promoting different avenues of the association.

• 44% yearly increase in social media growth, 30% increase in membership and equine registrations, 25% increase in World Show entries for 2018-2020, and a 40% increase in World Show entries for 2021.

Contracted Digital Marketing Specialist for Proteum Energy:

• Collaborate with internal and external stakeholders to provide art direction for the company’s website.

• Design confidential investor proposals in InDesign and Powerpoint to raise $25MM in funding.

• Implemented branding standards for the company.

MARKETING COORDINATOR

Autobahn Automotive Group (Porsche Chandler, Audi Gilbert, Subaru Superstores, Volvo Cars Gilbert &
Autobahn Collision)

Chandler, AZ (05/2018 to 05/2020)

• Managed the automotive group's ongoing event marketing activities, budgets, and deadlines.

• Facilitated cross-functional collaboration with teams across multiple auto dealerships.

• Collaborated with graphic designer on digital creatives and multiple Point of Purchase materials.

• Developed a new event marketing plan across the automotive group, increasing sales, achieving brand compliance, and expanding community support.

• Partnered with vendors, team members, sponsors, clubs, and community organizations, which produced over $750K in sales and over $250K to community non-profits through dealership marketing events.

• Managed and executed the grand opening for Audi Gilbert for 350 people, which successfully engaged the community, including the Mayor of Gilbert, AZ.

• Spearheaded new HR department interactive PDF forms, online company recruiting pages and company mission statement.

DESIGNER & OWNER

DesignsbyKarKar

Kennewick, WA (11/2009 to 04/2013)

• Pioneered a global customized hat business targeted to the equine industry executing all business areas, custom orders, inventory, packaging, shipping, marketing, product development, product photography, research, and construction of hats.

• Operated global sales, with New Zealand and Australia, producing the highest volume of sales. 

• Attained clients from top equine breeding ranches in the pleasure horse industry.

NATIONAL SALES ASSISTANT

Tessenderlo Kerley

Kennewick, WA (09/1999 to 04/2017)

• Developed customized sales reporting and proposals for sales managers.

• Managed projects, coordinated national sales managers’ travel and meetings across the U.S.

• Collaborated with team members in B2B sales to ensure proper product stewardship and increase customer loyalty.

• Partnered with the PNW Sales Manager to achieve the #1 sales ranking in NovaSource Crop Protection Unit.

• Contributed to increased sales from $4M to $33.5M across tenure.

• Demonstrated high proficiency when administered a 40% work volume increase over a one-year period due to the introduction and implementation of a new business unit.

B.A. Visual Communication

Summa Cum Laude

B.A. Apparel, Merchandising & Textiles

Minor in Business Administration