American Buckskin Registry Association, Inc

Developed the organization brand and logos for the American Buckskin Registry Association. Built a new responsive website with databases and dynamic pages. Implemented new online membership forms with secure payment gateways, blog content, email marketing, and analytics through Google Analytics.

Manage annual marketing budgets, website blog content, and social media for the American Buckskin Registry Association. 

Orchestrate targeted email marketing campaigns and designed targeted print Ads in national equine publications.

Designed all their print advertisements that have been featured in the AQHA Journal (American Quater Horse Journal), NSBA Way to Go Magazine, The Equine Chronicle, and GoHorseShow Digital Magazine.

Executed a complete marketing plan for the ABRA annual World Show, which resulted in a 26% increase in entries. Managed and design the annual World Show Official Souvenir program (86 pages) in both print and digital.


Chandler & Cave Creek, AZ

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©2017 by Karri Owens - all rights reserved