American Buckskin Registry Association, Inc
Developed the organization brand and logos for the American Buckskin Registry Association. Built a new responsive website with databases and dynamic pages. Implemented new online membership forms with secure payment gateways, blog content, email marketing, and analytics through Google Analytics.
Manage annual marketing budgets, website blog content, and social media for the American Buckskin Registry Association.
Orchestrate targeted email marketing campaigns and designed targeted print Ads in national equine publications.
Executed a complete marketing plan for the ABRA annual World Show, which resulted in a 26% increase in entries. Managed and design the annual World Show Official Souvenir program (86 pages) in both print and digital.
Clarified the 212 page 2020 ABRA, Inc. Official Handbook of Rules & Regulations in Indesign. This included correcting minor typographical errors throughout the book and correcting issues with the table of contents in relation to content.