Equine Marketing Specialist

Equine Marketing and Design Solutions


Dedicated to supporting a wide range of equine businesses, registration organizations, established equine facilities, equine retail business, training facilities, or ranch/breeding start-up businesses.


I bring my extensive experience in the equine industry as a breeder, trial rider, and competitor, along with my education and business experience to my marketing and design solutions.

I serve as the Digital Marketing Specialist for the American Buckskin Registry Association, Inc. As their Digital Marketing specialist, I have brought the following to the organization.


  • Developed the organization brand and logos.

  • Built a new responsive website featuring online membership forms with secure payment gateways, blog content, and analytics through Google Analytics.

  • Orchestrated targeted email marketing campaigns.

  • Designed targeted print Ads in national equine publications.

  • Administrated the creation of an 86-page printed program for the annual World Show program.

  • Clarified the 220-page printed Official Handbook of Rules and Regulations.

  • Incorporated online digital flipbooks for annual World Show program, World Show results, and year-end awards.

  • Executed a complete marketing plan for the 2019 World Show, which resulted in a 26% increase in entries.

  • Charted the use of social media networks on the Hootsuite Platform.

  • Managed an annual marketing budget.

I offer personalize dedicated service to my clients, which includes no upselling of services that don’t fit your budget or current business goals. I work with clients to develop marking strategies that fit their unique needs and budgets.

Chandler & Cave Creek, AZ

  • LinkedIn
  • Facebook
  • Twitter

©2017 by Karri Owens - all rights reserved