Karri Owens

ANSIRA / SINCRO  – FOUNTAIN GROUP  |  2021 – SEPT 2024

Started April 2021 for Sincro/Ansira as an Email Marketing Specialist on contract with the Fountain Group. June 2022, transitioned to full-time status with Sincro/Ansira as a Technical Campaign Manager. DealerOn acquired the position in September 2024. 

Lead impactful email marketing programs for a portfolio of 20+ automotive dealerships nationwide, leading strategic initiatives to drive tangible improvements in ROI, customer engagement, and retention. Develop operational processes from scratch to ensure the smooth implementation of marketing campaigns. Conduct monthly performance review calls with dealers, presenting comprehensive closed-loop analytics reports that delve into their performance metrics.

• Developed and implemented email marketing strategies that improved dealership engagement, resulting in a 100% retention rate against a 90% company goal.

• Designed and executed innovative marketing campaigns addressing customer pain points.

• Spearheaded monthly closed-loop analytic reporting and reporting processes as a core aspect of the team's standard operating procedures.

• Created scalable marketing processes to accommodate a reduced team size, doubling campaign output while maintaining quality standards.

• Streamlined operational processes to achieve a 30% increase in team accountability and efficiency.

Founded and lead a marketing business specializing in branding, digital marketing, and web design for a diverse client base. Developing comprehensive business and marketing strategies that expand brand presence and cultivate engagement contributing to over 30% annual growth for organizations through increased retention, heightened brand awareness, and boosted annual sales.

• Accomplished a 44% yearly increase in social media growth, a 30% increase in membership, and a 25% rise in event participation for the American Buckskin Horse Registry through a rebranded website and targeted digital marketing efforts.

• Employed strategic marketing initiatives to achieve a 40% increase in World Show event entries for the American Buckskin Horse Registry.

• Designed and launched a responsive e-commerce website, contributing to 30% annual growth in the American Buckskin Horse Registry.

• Developed a confidential investor proposal with cohesive branding and design to secure $25 million in investor funding for a Blue Hydrogen startup company, Proteum Energy.

• Implemented cloud-based tools to modernize client collaboration processes for Proteum Energy, enhancing efficiency and stakeholder communication.

Managed marketing initiatives for multiple high-end automotive dealerships within the Autobahn Automotive Group, enhancing brand visibility and community engagement. Executed high-profile events and marketing campaigns that directly impacted sales and fostered strong relationships between dealerships and local communities.

• Directed the launch of a new event marketing plan, leading to over $750K in sales and $250K in charitable donations through dealership events.

• Coordinated and executed the grand opening of Audi Gilbert, engaging 350 attendees, including the mayor and top industry executives.

• Developed interactive HR and recruitment materials that improved internal communication and streamlined the hiring process across multiple dealership locations.

• Fostered vendor partnerships and community ties that strengthened brand trust and expanded market presence.

Supported the sales team of a leading chemical manufacturing company by providing high-level administrative and sales support. Implemented process improvements that increased team efficiency and supported significant sales growth. Collaborated with cross-functional teams to optimize product stewardship and customer engagement, driving loyalty and expanding market share.

• Partnered with sales managers to increase revenue from $4M to $33.5M over tenure by implementing sales support processes that enhanced customer interactions.

• Streamlined national travel and meeting coordination, improving the efficiency of sales managers and increasing their client-facing time.

• Created customized sales reporting and proposals, providing actionable insights that contributed to the #1 sales ranking in the NovaSource Crop Protection Unit.